Building personas

A persona is the AI character a learner has a live conversation with. A well-designed persona makes the session feel realistic and purposeful — invest time in the description, because it directly shapes how the AI behaves.

Create a persona

1. Select Personas in the sidebar, then Create Persona.

2. Enter the character’s name, job title, and company.

3. Write a detailed description — personality traits, communication style, likely objections, and how the character reacts under pressure. The more specific, the better.

4. Set up to five evaluation criteria (the dimensions the AI scores the learner on, e.g. Rapport Building, Needs Discovery, Objection Handling). Assign each a percentage weight totalling 100%.

5. Select a voice from the ElevenLabs library that matches the character.

6. Tag relevant skills, industry, and job role.

7. Set visibility to Public or Private.

8. Select Save as Draft to keep editing, or Publish to make it available for use in roleplays.

Persona create form screenshot pending

roleplay/images/manager-persona-form.png

AI-suggested evaluation criteria

Writing good criteria from scratch is time-consuming. Let the AI draft them:

1. Fill in the persona’s name, job title, and description first.
2. Select AI Suggest next to the Evaluation Criteria field.
3. The AI generates five measurable criteria tailored to the role.
4. Accept them, edit individual items, or select Regenerate for a new set.
5. Adjust the weights to total 100%, then save.

This is especially useful for industries or job functions outside your direct expertise.

Tips for strong personas

• Write the description in the first person: “I am the Head of Procurement at a mid-size manufacturing firm. I am time-poor and sceptical of cold outreach…”
• Add specific objections: “I will push back on price and question ROI.”
• Match the voice to the character — it noticeably improves the experience.
• Create several difficulty variants of the same character (Easy / Tough / Hostile).

Visibility

Use Private while a persona is a work in progress, and Public once it is polished and ready for the whole team. Your Admin can change the visibility of any persona. Private personas show a Private badge in the list.